HOUSE OF JAISE

House of Jaise is a fashion brand that epitomizes the beauty of creativity, resilience, and self-expression. The brand’s latest collection, Tropical Soiree, brings to life a luxurious swimwear line designed by Julie Jaise, a designer whose passion for fashion blossomed later in life after overcoming adversity. With her unique vision and determination, Julie has created a collection that combines elegance, vibrant colors, and the freedom of tropical-inspired luxury.

A Journey of Transformation and Inspiration

Julie’s path to becoming a fashion designer wasn’t linear. After experiencing the devastating loss of everything she had worked for due to love fraud, Julie decided to take a bold leap and leave her corporate career behind. She felt unfulfilled working in the corporate and real estate sectors, yearning for something more creative, something that would speak to her soul. During the pandemic, she took the opportunity to shift her focus to fashion, the passion she had always held but never thought was possible due to various life challenges.

The turning point came when two of Julie’s designs won prizes at Rise to the Runway 2023, with Julie also being awarded the Rising Star of the Year in the same year. These accomplishments were the catalyst for Julie to trust in her talents and continue her fashion journey. Inspired by the memory of her late mother, Julie found the strength to honor her creativity and pursue a dream that had always been in her heart. House of Jaise was born out of a deep desire to create beauty and positivity, not just for herself but for others who could relate to the designs she was crafting.

The Tropical Soiree Collection

The Tropical Soiree collection is an embodiment of Julie’s journey, blending elegance with a vibrant tropical energy. The swimwear in this collection is designed to capture the essence of vacation glamour, and each piece features unique, colorful prints that celebrate the beauty of the tropics. The signature piece of the collection is the luxurious maxi resort wrap, which can be styled over the swimwear for a sophisticated and relaxed look.

Julie has made it her mission to create pieces that resonate with women who want to feel confident and elegant, whether they're lounging by the pool, attending a seaside event, or simply embracing their personal style. House of Jaise incorporates bold colors, luxurious fabrics, and thoughtful design to ensure that each piece not only looks stunning but feels comfortable and empowering to wear.

Julie Jaise’s Experience and Vision

Julie’s design career began with studies at Whitehouse Institute of Design and continued at TAFE, where she completed her studies part-time. Despite having just a few years of formal education in fashion design, Julie’s natural creativity has always been evident, from her childhood hobbies like dancing to her lifelong passion for fashion. Her designs carry the weight of her personal story and are a tribute to the creativity that runs in her family.

While still in the early stages of her fashion career, Julie’s accomplishments, including her recognition at Rise to the Runway, show her immense talent and dedication. Her collections are a testament to the power of following your dreams, and House of Jaise is more than just a brand—it’s an outlet for Julie to share her journey and passion with the world.

Looking Ahead

The Tropical Soiree collection will be showcased at upcoming runway events, where Julie’s vision will come to life in front of an audience. Julie Jaise is excited to continue expanding House of Jaise and to create more collections that embody beauty, positivity, and confidence. With each new piece, Julie remains true to her mission of making women feel their best, empowering them to embrace their unique style.

Julie’s story is one of resilience, creativity, and following your heart, and House of Jaise is a beautiful reflection of that journey. Be sure to watch as her brand grows and evolves, leaving a lasting impact on the world of fashion.

Follow House of Jaise

Stay updated on new collections and exciting runway events by following House of Jaise on Instagram @houseofjaise.