Mind Your Fashion emerged from the personal journey and professional experiences of Jude Kingston, a veteran with nearly three decades in the Australian and international fashion retail landscape. Starting as a retail fashion buyer and evolving into a global fashion authority, Jude's experience is as extensive as it is impactful.

However, it was her personal struggle with mental illness, alongside witnessing its effects on colleagues, that highlighted the urgent need for change in the industry. Her experiences, characterised by loneliness, isolation, and a loss of confidence, are sadly common in the fast-paced, high-pressure world of fashion.

Supporting Mental Health in Fashion: Our Charity Partner, Mind Your Fashion


Our Mission with Mind Your Fashion

Through the Toowoomba Fashion Festival, we aim to amplify Mind Your Fashion's message. It's a clarion call to recognise and address the mental health challenges often overlooked in the fashion and creative sectors. This partnership is more than an alliance; it's a pledge to foster a healthier, more supportive industry.

Jude's advocacy reached an international stage in 2019 when she was invited to speak at New York Fashion Week, underscoring that mental health issues in fashion are a global concern. With Mind Your Fashion, we have the opportunity to be part of a movement that prioritises well-being, offers support, and seeks to instigate meaningful change within the fashion industry.

Join Us in Making a Difference

As the Toowoomba Fashion Festival continues to grow and celebrate the artistry of fashion, we also embrace our responsibility to the individuals behind the scenes. Partnering with Mind Your Fashion aligns perfectly with our ethos of nurturing a supportive and inclusive community.

We invite you to join us in this crucial conversation and support our endeavour to make the fashion industry a healthier, more supportive space. Together with Mind Your Fashion, we can effect change, one step at a time.

Courageous Parfum

Thank you for supporting mental health in the Fashion & Creative Industries. Their unique parfum, symbolising courage and freedom, directly aids this cause. 100% of profits from each sale support individuals facing mental illness in our industry.